Internet or new opportunities for catering industry
The catering industry is even through the manufacture and service of labor services in one, providing food to consumers, the internet almost all products from the line moved online, and even the catering industry due to the processing and production characteristics, breakfast, lunch and dinner to online needs innovative ways to meet consumer demand.
(a) Internet plus a small table.
The traditional small table line through the Internet to achieve the integration of all channel services on-line, through information management to improve revenue. For example, in a street where the author, there are several famous key middle school, many high school students living in other urban areas to the side to the middle school, the parents in the vicinity of the rental house for the children to read the temporary residence and school lunch school, mostly through the Internet era, a small table, small table management gradually upgrade from a single entity, a small table, the Internet gradually upgraded to the unified management of the small table, the school logistics service department opened a unified service website, near dozens of hundreds of small table registration, a school students can choose near dozens of small table any service, unified registration and contact WeChat each month, a small table lunch about 600 yuan to 2000 yuan range, recipes, ingredients procurement, online booking, meals, dining, dining restaurant unified With the microwave oven service, the middle school logistics has a unified network information management and distribution services. Providing personalized customization service for consumers.
(two) Internet plus group purchase order.
In the past, state-owned enterprises have their own canteen, canteens, schools, kindergartens and other self stripped out from the enterprise, enterprises in order to reduce the cost of the withdrawal of staff canteen, many workers do staff truck between the place of residence and business, is generally not at noon to go home to cook, to provide better service for enterprise employees, through the Internet group purchase ordering, order lunch in the commercial street restaurant group purchase through the Internet, to provide better service for the enterprise staff lunch. Mobile terminal group lunch. Many white-collar workers have a rest at noon for a short time, increasing traffic congestion at noon, no longer drive to and from work or home, can choose to dine in the collective unit, some units have the staff canteen, or online group purchase lunch near the restaurant in group purchase information produced lunch, express delivery service. After the traditional restaurant launched online dining, increased delivery express service, breakfast, lunch, dinner, can be scheduled online, courier service. Packaged with disposable simple snack box. The Internet has changed traditional restaurants and broadened sales channels.
(three) centralized distribution of chain catering enterprises to reduce costs.
The Internet reduces the purchase cost, some semi-finished products or raw material ingredients from online purchases, each store has a different order, and chain catering enterprises can collect orders, unified logistics distribution center, the information can be collected after the transfer to the supplier, the supplier to the dishes dishes restaurant chain headquarters and distribution center, distribution Center arrange logistics vehicles to each store, whether it is fresh, vegetables, fruits, cooking pots and utensils, centralized distribution can greatly reduce the cost.
(four) Internet plus big table innovation.
The big table innovation mode, through the procurement and distribution center, each window is a personal contract, dining tables and chairs are unified procurement, each store is paved section of provincial rent, ordering through the distribution center network order, reduce the cost, not only provide diversified meals, and greatly reduce the cost. In CNN, there was an article that, over the years, increased the number of College restaurant staff in the United States by more than 300 thousand. In our country, some students used to create a WeChat campus restaurant group purchase service, along with the university dormitory network connection and increase public kitchen, soon after, or not, no university campus library, canteens, students back to the dorm to cook, the Internet to adopt a unified purchase of oil meter ingredients, unified payment of gas costs, network order semi-finished products or food.
(five) old style online group buying.
Each place has different characteristics of flavor snacks, such as some time-honored delicacy, traditional restaurant customers are mostly living in nearby residents, the Internet age, if these special snack made express boxed cooked, you can express further afield.
Let the real food service from offline to online membership customers through mobile payment, mobile phone payment, share economy, tailor meals taste delicacy, through WeChat, consumers tailor meals share a large proportion of delicacy, were paid their bills, the experience economy era, the Internet to bring the food tasted better service personality, customized, diversified services, reduce the cost, technology elements, food culture, tailor meals taste, Internet plus a small table, innovation, unified distribution of ingredients and mobile phone purchasing, better logistics, better distribution, or the Internet has brought new opportunities for the catering industry.
