Slow growth of mature market, foreign fast food to explore emerging markets
After the setback of China's food safety incidents, the western style fast-food chain represented by McDonald's also encountered a lot of trouble in russia. As the growth of the mature market slows down, McDonald's and KFC are turning their attention to the potential of other emerging markets.
Russia's 9 McDonald's restaurants closed
news from the Russian media said that the Russian consumer protection and public welfare oversight board last week asked 9 McDonald's restaurants to suspend business. At the same time, McDonald's Russia Company said in a statement on the website, the enterprise expressed dissatisfaction with this decision, and intends to appeal to the higher court, McDonald's will do everything possible to continue to carry out business in russia.
it is reported that Russia has currently opened more than 400 McDonald's restaurants, McDonald's is one of the seven major markets except North america.
Bernstein research, Inc. says about 15% of McDonald's profits come from the Asia Pacific, the Middle East and Africa, and around 35% come from europe. McDonald's announced last month the performance report shows that in August the global same store sales fell 3.7%, is the biggest fall since February 2003, the Asia Pacific, Middle East and Africa sales fell 14.5%, 0.7% decline in Europe, the United States dropped 2.8%.
despite the continuous hit, but due to the dependence on overseas markets, foreign fast food is still developing new markets. In October 15th, Yoma Strategic, a Singapore listed company, announced that it would acquire the franchise of yum, and will open the first KFC restaurant in Burma next year. Some analysts believe that with the slowdown in the growth of some large markets, multinational catering enterprises are looking for investment opportunities in smaller markets in Asia Pacific, Latin America and africa.
it was reported that KFC launched its first store in Bolivia in July this year. In May last year, KFC entered the Mongolia market for the first time, and plans to increase its number of local KFC restaurants to 15 in 5 years.
