12 evolving trends of Chinese catering enterprises
To be an entrepreneur, the first thing to do is to look at the future in high places, and you need to stand tall enough. To learn from the successful experience of other entrepreneurs, standing on a high level to look at the future, standing in the future to see now.
Chinese catering enterprises have 12 evolution trends: first, the market will be infinitely subdivided; now the catering industry Jingwei two lines to subdivide, longitude is the crowd subdivision. Latitude is the purpose of consumption, the mood of consumption, the willingness to consume, the ability to consume and so on. Catering industry is very likely to be subdivided, in the subdivision field, the champion enterprises will emerge in an endless stream.
second; the catering industry will enter the agglomerate structure directly from the bulk competition structure. The general industry will enter the second stage, monopolistic competition, the first few enterprises occupy the vast majority of market share, however, the catering industry does not need to go through such a process, it will directly enter the group competition.
third, will be converted from the cuisine brand, chef brand to store brand, the future must be a strong ability of the enterprise brand. Similar to xiangeqing, little sheep that brand naming is a disadvantage, the bearing capacity of the future is very bad, will have a neutral enterprise brand in the future. Only in this way can we cover more target consumer groups.
fourth; chain operation. The chain business is the inevitable path all large-scale enterprises must choose, but to understand the chain to change, do not think that is the chain store, size, decoration as like as two peas, service content, the future of the chain is Transformers, in the campus store, store in the community, in the Commercial Plaza, around different consumer sites, different combinations of consumer psychology, but the core service value, brand value.
fifth, the degree of large-scale catering enterprises determines the size of the factory, the central kitchen will be bigger and stronger, the catering industry standardization, process standardization and more and more high, no kitchen will be very common to teachers, dependent chefs will be more and more low.
sixth, learning to industrial enterprises, because the factory can copy, discount, can be standardized. Not only is the food product standardization, management standardization, institutionalization process, training and education catering industry practitioners standardization in the future is also essential, bigger and stronger catering enterprises must be industrialized with college enterprise.
seventh, the catering industry can not rely on the industry chain of unlimited extension, which does not comply with the power of social production progress and development, must be in the key raw materials, with the upstream enterprises to form strategic alliances, the formation of the whole industry chain development strategy, but not unlimited to.
Eighth, green and healthy capital market, the government recover the original simplicity, etc. are not the words of Guan Jian.
Ninth, large catering enterprises for multi format business, there are convenience stores, tea restaurants, large high-end clubs, such a multi complex catering group will inevitably arise.
tenth, only eat expensive, do not eat right, this sale certainly does not represent the future, the future must be to provide the highest cost-effective brand to go long. To the extreme development, only the individual shop phased strategy, can not become an eternal strategy. Group meal is the most large-scale, the next ten billion enterprises, will be in the group meals inside.
eleven, the emergence of Internet mobile communications technology, will certainly bring great impact and change to the entire game rules, the entire market rules, business philosophy of the catering industry.
twelve, formerly our so-called catering industry to achieve one to one membership service, but the food and beverage industry is not doing well. One to one marketing, which is the biggest challenge, someone must be able to exceed the seabed fishing, more than the method must be in the field of mobile Internet communications.
future Internet marketing, mobile communications tools for good enterprises, this restaurant industry will certainly have a greater breakthrough in the site selection and breakthrough. The Internet will have a huge impact on the concept of traditional business circle, I hope you can have this kind of ideological preparation.
